Here is a copy of my paper for week 2. A take away from our class on Saturday March 31, 2012 was that you have to have a marketing plan that has a written statement of a marketing strategy and time related details for carrying out the strategy. The details should consist of what marketing mix will be offered and to whom, what company resources will be needed at what rate and the results you are expecting.
Terracycle to Turn Dirty Diapers into Park Benches
Disposing of diapers is a serious business, both from an ecological impact and also in profit potential. Disposable diapers take centuries to biodegrade and on average Americans contribute just over three and a half million tons of municipal waste each year. This means that a little over two percent of landfill waste in the United States is diapers. Terracycle wants to get into this potential business of up cycling which is taking what most people consider trash and turning it into cash for others. To do this they need to convince parents to actually turn over the used diapers, instead of trashing them.
Terracycle’s plan is to set up a collection station utilizing containers at potential hot spots like daycare centers and pay the host for the storage of the container. Once collected, the fecal matter would be neutralized, the plastic casing would be separated from the paper-based insides and the new raw materials would be processed from the component parts which then would be sold. The potential products from this process would be doggie pee pads, fiber additives for concrete, plastic “wood” for park benches, picnic tables or shipping pallets. Terracycle is still looking for a corporate sponsor where they are willing to pay between two and ten cents per dirty diaper.
I found this article very fascinating in the fact that something that is deemed very unpleasant can be processed and reformulated to be used as a viable product. To take human waste and reprocess it to help make park benches is remarkable.
I’m currently working on a similar project at work. We are discarding sixty, fifty-five gallon barrels of used peanut butter a day into the landfills because we are not able to recycle them. This is due to the allergen nature of the product. The proposal moving forward would be to use reusable plastic totes to transport and store peanut butter until final use which is our Tagalong cookie.
http://www.fastcoexist.com/1679425/terracycle-to-turn-dirty-diapers-into-park-benches
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